Cairneagle Consulting

Cairneagle’s clients come in all sizes. We have worked for divisions of four of the top ten largest UK companies. At the other end of the scale, we work with private companies in the 100 fastest growing companies in the UK.

Our work is not confined to the UK. In the last year alone we have served clients on mainland Europe, in North America, Latin America, Africa and China. We have also supported both business and government organisations.

Within our consulting practice there are three key areas:

Strategy
We bring together the different elements of strategic thinking to support complex decision making. We use rigorous analysis to uncover insights about your business, customers, competitors and industry trends. With this insight we help you build strategies that are based on sustainable competitive advantage. Our fact-based and action-oriented approach keeps us constantly focused on how easy or practical it is to implement the strategy. We’ll then work with your executive team to deliver the critical elements of the strategic implementation road map.

Performance improvement
At Cairneagle, we don’t just help our clients make the most difficult business decisions; we help them execute. Our team has a world-class capability to work with your executive team to deliver measurable profit improvement. That could be part of a long-term transformation of the business, or part of a more urgent performance improvement or turnaround imperative, where you need to get bottom-line results or cash improvement fast.

Sales & Marketing
Our approach to Sales & Marketing strategy is rooted in a thorough understanding of customers’ needs. We analyse, quantify and prioritise different marketing initiatives. We help organisations select which customers to serve, design the right service offerings, and deliver those services. We work alongside clients to implement business development plans and to generate new business. We then help you to keep and grow those customers by driving effective use of Customer Relationship Management (CRM) systems.