Our client
A global publisher.
The context
Our client, after a period of retrenchment, had decided that it was time to invest in its English language business.
Our role
We modelled global demand by country for the client’s products and devised strategies for increasing investment in product and salesforce capacity in ten countries around the world as a platform for growth.
The outcome
Over a period of three years, the core recommendations of the study were implemented, and the client achieved double-digit compound annual growth.
What the client said:
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