Case study: Global strategy review for an English language content business

Our client, after a period of retrenchment, had decided that it was time to invest in its English language business.

Our client

A global publisher.

The context

Our client, after a period of retrenchment, had decided that it was time to invest in its English language business.

Our role

We modelled global demand by country for the client’s products and devised strategies for increasing investment in product and salesforce capacity in ten countries around the world as a platform for growth.

The outcome

Over a period of three years, the core recommendations of the study were implemented, and the client achieved double-digit compound annual growth.

What the client said:

ID: 002

“Their team worked efficiently and conducted themselves with flexibility and precision.  Every member of their team went above and beyond, and the Cairneagle Partner was also intimately involved in the work throughout.”

 

Corporate financier, International Student Agency, VDD

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