Our role
Cairneagle assessed the drivers of the decline and used an extensive primary research campaign to holistically understand the IT corporate training market. We then evaluated these trends and the competitive positioning of the client with respect to their current offer, to understand where best to play within this space. Finally, we provided recommendations on the optimal product strategy according to these trends and their positioning.
The outcome
The client was assured of the growth potential within the market as a whole, and understood where best to position themselves within this market based on our recommendations
Case Studies
Evaluation of Canadian childcare market opportunity
Evaluation of the opportunity for a client to expand their existing operations in the Canadian childcare market, with a particular focus on understanding the attractiveness of Quebec. Read More
UK corporate IT training market strategy validation
Validation of strategic options for a client facing a revenue decline due to changes in consumer preferences and behaviour as a result of the pandemic. Read More
Commercial Due Diligence of an apprenticeship provider
CDD for Supporting Education Group (SEG) of Let Me Play, a provider of apprenticeships into schools. Read More
Read more examples of our work
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